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1582 HANDBOOK OF BUSINESS ADMINISTRATION The mathematical statistician is the one who approaches the science of statistics through the study of mathematics. He is interested in statistics because of his love of juggling figures through the use of the methods and formulae of higher mathematics. He generally knows little of economics or of business processes. He has much of value for the economic statistician, and the two together might make a good team; but the mathematical statistician can be of l i t t le direct value to a business house, except as a c t u a r y for an insurance company, unless he has the opportunity and the disposition to overcome his lack of knowledge of economics and business methods. There are men who have done this successfully. I t is di/ficult to draw the line between the economic statistician and the business economist, because each must have a wide knowledge in the field of the other. No statistician can be of the greatest possible benefit to a business house, unless he is well grounded in business methods, sales policies, etc. Likewise, the business economist can not got very far without having recourse to a generous use of statistics. It will therefore be possible to treat the two together, in trying to answer the question: How can the economist be an aid to management? It is understood that we mean the economist who has a foundation of general economics, but who has given special attention to problems of business organization, sales and advertising policy, etc., and who at the same time has a knowledge of statistical methods. Where the Economist Can Help. The principal lines of work in which the economist may be of value to the management of a large manufacturing or mercantile concern are as follows: (1) sales research, (2) relation to general business conditions, (3) raw material markets, (4) labor policy, (3) relations with the government and the public, (6) advice on general economic problems, (7) foreign trade policy, (8) organization matters, (9) budgetary control, (1Ü) financial policy, (11) general statistics. This looks like a formidable array of activities for an economist or for a research or statistical department. There are probably no business houses t h a t are seeking expert advice from economists on all of these matters. The most important matters in which the economist can be of value are the first two—sales research and general business conditions—and it is worth while to analyze more closely the possibilities under these two headings. Under sales research there are four principal fields of activity, as follows; 1. Market surveys. 2. Consumption by districts. 3. Price trends and policies. 4. Analysis of internal statistics. Market Surveys. Market surveys involve field work in order to determine such things as percentage of retail distribution, consumer and retailer preference, character of competition, etc., etc. The object of such surveys is to determine the best sales method or to determine the best advertising policy, or both. For example, the commercial research department of Swift & Company was called on to make a survey of a residential district near Chicago in order to determine whether the company should establish a branch sales house in that section out the totai who the prin suming caps to get, and i enough volu Practicall; to know wh wliether sale or exclusive Consumpt; tials by geO; "'1 jobbers, r< measuring st '•onsumptive victual sales «ales quotas. Sales quot: «nd in the p fair quotas, no uniform ir its own met measure that ''ombination number of a» foreign and n The problo •ible statistic 'he most ac simple and u agers and sal Price Trcni "ess conditio! ^•ariations an AnalysU oj sales cost stat ''an analyze i ••^alos figures iidividual cu «hole, by br olso falls und< General Bi more attentio 'feuiar indust 'The author "tatistical princi 'n sucre8.<!ive iss
Beschrijving voorwerp
Titel  Handbook of business administration 
Jaartal  1931 
Collectienaam  NIVRA Historisch Archief, UBVU gedigitaliseerd 
PPN  344556336 
Toegangsgegevens (URL)  http://imagebase.ubvu.vu.nl/getobj.php?ppn=344556336 
Signatuur origineel  NIVRAHA151 
Evaluatie 
Beschrijving
Titel  NIVRAHA151_01636 
Transcript  1582 HANDBOOK OF BUSINESS ADMINISTRATION The mathematical statistician is the one who approaches the science of statistics through the study of mathematics. He is interested in statistics because of his love of juggling figures through the use of the methods and formulae of higher mathematics. He generally knows little of economics or of business processes. He has much of value for the economic statistician, and the two together might make a good team; but the mathematical statistician can be of l i t t le direct value to a business house, except as a c t u a r y for an insurance company, unless he has the opportunity and the disposition to overcome his lack of knowledge of economics and business methods. There are men who have done this successfully. I t is di/ficult to draw the line between the economic statistician and the business economist, because each must have a wide knowledge in the field of the other. No statistician can be of the greatest possible benefit to a business house, unless he is well grounded in business methods, sales policies, etc. Likewise, the business economist can not got very far without having recourse to a generous use of statistics. It will therefore be possible to treat the two together, in trying to answer the question: How can the economist be an aid to management? It is understood that we mean the economist who has a foundation of general economics, but who has given special attention to problems of business organization, sales and advertising policy, etc., and who at the same time has a knowledge of statistical methods. Where the Economist Can Help. The principal lines of work in which the economist may be of value to the management of a large manufacturing or mercantile concern are as follows: (1) sales research, (2) relation to general business conditions, (3) raw material markets, (4) labor policy, (3) relations with the government and the public, (6) advice on general economic problems, (7) foreign trade policy, (8) organization matters, (9) budgetary control, (1Ü) financial policy, (11) general statistics. This looks like a formidable array of activities for an economist or for a research or statistical department. There are probably no business houses t h a t are seeking expert advice from economists on all of these matters. The most important matters in which the economist can be of value are the first two—sales research and general business conditions—and it is worth while to analyze more closely the possibilities under these two headings. Under sales research there are four principal fields of activity, as follows; 1. Market surveys. 2. Consumption by districts. 3. Price trends and policies. 4. Analysis of internal statistics. Market Surveys. Market surveys involve field work in order to determine such things as percentage of retail distribution, consumer and retailer preference, character of competition, etc., etc. The object of such surveys is to determine the best sales method or to determine the best advertising policy, or both. For example, the commercial research department of Swift & Company was called on to make a survey of a residential district near Chicago in order to determine whether the company should establish a branch sales house in that section out the totai who the prin suming caps to get, and i enough volu Practicall; to know wh wliether sale or exclusive Consumpt; tials by geO; "'1 jobbers, r< measuring st '•onsumptive victual sales «ales quotas. Sales quot: «nd in the p fair quotas, no uniform ir its own met measure that ''ombination number of a» foreign and n The problo •ible statistic 'he most ac simple and u agers and sal Price Trcni "ess conditio! ^•ariations an AnalysU oj sales cost stat ''an analyze i ••^alos figures iidividual cu «hole, by br olso falls und< General Bi more attentio 'feuiar indust 'The author "tatistical princi 'n sucre8. 
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